Business Business Connecting Principles to Practice 2nd Edition by William Nickels,‎ James McHugh,‎ Susan McHugh
Test Bank for Business Connecting Principles to Practice 2nd Edition by Nickels James McHugh and Susan McHugh
4.2 (83.33%) 6 votes
Test Bank for Business Connecting Principles to Practice 2nd Edition by Nickels James McHugh and Susan McHugh
4.2 (83.33%) 6 votes

Test Bank for Business Connecting Principles to Practice 2nd Edition by William Nickels,‎ James McHugh,‎ Susan McHugh

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 Business Business Connecting Principles to Practice 2nd Edition by William Nickels,‎ James McHugh,‎ Susan McHugh

Business Business Connecting Principles to Practice 2nd Edition by William Nickels,‎ James McHugh,‎ Susan McHugh

Business: Connecting Principles to Practice connects students to learning and success, while connecting principles to practice.
The second edition integrates the gold standard content of the #1 text on the market, Understanding Business with Connect, McGraw-Hill’s Web-based assignment and assessment platform, to create the tightest textbook/technology solution for the Introduction to Business course.
Students connect to learning and success, and connect the principles of business to practice through the texts student centered approach, design, and market-leading digital products.

Table of Contents

Chapter 1. Connecting with the Dynamic Business Environment
Chapter 2. Understanding Economics and How It Affects Business
Chapter 3. Doing Business In Global Markets
Chapter 4. Demanding Ethical and Socially Responsible Behavior
Chapter 5. How to Form a Business
Chapter 6. Entrepreneurship and Starting a Small Business
Chapter 7. Management and Leadership
Chapter 8. Structuring Organizations for Today’s Challenges
Chapter 9. Production and Operations Management
Chapter 10. Motivating Employees
Chapter 11. Human Resource Management: Finding and Keeping the Best Employees
Chapter 12. Dealing with Union and Employee-Management Issues
Chapter 13. Marketing: Helping Buyers Buy
Chapter 14. Developing and Pricing Goods and Services
Chapter 15. Distributing Products
Chapter 16. Using Effective Promotions
Chapter 17. Understanding Accounting and Financial Information
Chapter 18. Financial Management
Chapter 19. Using Securities Markets for Financing and Investing Opportunities
Chapter 20. Money, Financial Institutions, and the Federal Reserve

Product details

Language: English
ISBN-10: 0077801911
ISBN-13: 978-0077801915
ISBN-13: 9780077801915

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May 23, 2019, 3:44 am UTC