Test bank for Consumer Behavior 10th Edition by Schiffman
Test bank for Consumer Behavior 10th Edition by Schiffman
4.4 (88.57%) 7 votes
Test bank for Consumer Behavior 10th Edition by Schiffman
4.4 (88.57%) 7 votes

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The book was in very good condition, basically new. I just got it but looking at it, I think it will serve mu purpose to understand consumer behavior and help me in my job.

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Product description

Test bank for Consumer Behavior 10th Edition by Schiffman explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing

Table of Contents

Chapter 01 Consumer Behavior: Meeting Changes and Challenges
Chapter 02 The Consumer Research Process
Chapter 03 Market Segmentation and Strategic Targeting
Chapter 04 Consumer Motivation
Chapter 05 Personality and Consumer Behavior
Chapter 06 Consumer Perception
Chapter 07 Consumer Learning
Chapter 08 Consumer Attitude Formation and Change
Chapter 09 Communication and Consumer Behavior
Chapter 10 The Family and Its Social Class Standing
Chapter 11 Influence of Culture on Consumer Behavior
Chapter 12 Subcultures and Consumer Behavior
Chapter 13 Cross Cultural and Global Consumer Behavior
Chapter 14 Diffusion of Innovations
Chapter 15 Consumer Decision Making and Beyond
Chapter 16 Consumers Social Responsibility and Green Marketing

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Product Details

Language: English
ISBN-10: 0135053013
ISBN-13: 978-0135053010

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July 25, 2017, 4:42 am UTC