Test Bank For Strategic Management Theory and Practice 4th Edition by Parnell
Test Bank For Strategic Management Theory and Practice 4th Edition by Parnell
4 (80%) 3 votes
Test Bank For Strategic Management Theory and Practice 4th Edition by Parnell
4 (80%) 3 votes

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Test Bank For Strategic Management Theory and Practice 4th Edition by Parnell

Test Bank For Strategic Management Theory and Practice 4th Edition by Parnell

Product Description

In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter′s key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.

Table of Content

1. Fundamentals of Strategic Management
2. Industry Competition
3. The External Environment: Political-Legal and Economic Forces
4. The External Environment: Social and Technological Forces
5. The Organization: Ethics and Corporate Social Responsibility
6. Corporate-Level Strategies
7. Business Unit Strategies
8. Functional Strategies
9. Strategy Formulation
10. Strategy Execution: Structure
11. Strategy Execution: Strategic Change, Culture, and Leadership
12. Strategic Control and Crisis Management

Origin Book information

  • Language: English
  • ISBN-10: 1452234981
  • ISBN-13: 978-1452234984
  • ISBN-13: 9781452234984

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September 20, 2017, 9:42 pm UTC